The Future of Television Advertising Is Addressable

Posted by on Jun 14, 2016 in American Culture, Politics


The upcoming American presidential election has brought into sharp focus the ability of technology to bring messages to large, targeted groups of people. Imagine a way to directly target political ads to various households by using data derived from their own purchases and other activities. Now stop imagining, because this technique, known as “addressable” television advertising, is already here.

The New World of Addressable TV Advertising

The technology that makes addressable television advertising possible has actually been around for some time, but only recently have marketing firms began seriously exploring the implications of data-driven TV commercials. Prompted by the success of targeted Internet advertising, these marketing firms have now leapfrogged into the world of television.

Addressable television advertising is fueled by many of the same technologies and data collection methods that make targeted Internet advertising possible. Marketers can research information such as income, family makeup, vehicle leases or even contracts for cellular service to design the perfect blend of advertising for a particular household. By reaching out to a chosen group, return on advertising investment is much higher and ad budgets can be stretched much farther.

Furthermore, the feedback gained from this targeted advertising can be extremely useful in planning future ad campaigns. Just as with Internet advertising, marketers can analyze viewer reactions to certain types of ads, making it easy to adjust the advertising stream based on the response of the recipient.

Politics, Playtime and Pizza

The implications of addressable television advertising are staggering. On a national scale, these data-driven marketing tactics could feasibly sway entire elections if “swing” voters are targeted by various campaign information designed to appeal to the importance they place on various issues. Of course, this also means that the candidate with the most money has even more of an extreme advantage in any election than is the case currently. Instead of expensive marketing studies, candidates can analyze voter trends with relative ease using data shared every time an individual or family watches TV, then purchase time based on their findings. Major pay-TV providers Dish Network and DirecTV have partnered to provide valuable viewer information that political marketing teams need to inform their advertising investment decisions. The PR teams behind candidates Sanders, Clinton, and Trump have used this strategy to determine what shows target audiences are watching and tailor their messages accordingly. DTV’s new All-included pricing is introducing more viewers to the potential of Internet-enabled TV sets and devices, growing the pool of personalized media-related data even further. 

Of course, the implications for addressable television marketing go beyond the idea of politics. With this form of marketing, advertisers can now reach anyone who watches television instead of the relatively small percentage that may be using the Internet. It may be a great way to reach children who are currently protected by parents from too much Internet activity. Every child that watches television could be a target of addressable marketing during their favorite programming. Additionally, everything from kayaks to pizza advertisements can be pushed toward teens and others when their shows are airing.

The “Creepy” Data Factor?

Companies such as Eyeview are already touting the benefits to advertisers of targeted television marketing. However, many experts are concerned about the availability of so much data to any marketer who wishes to use it.

In some ways, the use of big data to target families for particular advertising seems a bit creepy, like a chapter of 1984. On the other hand, targeted marketing makes economic sense, especially considering how it could lower the cost of goods and services for families of all income brackets. It could also be used to help families learn about services and benefits about which they might not otherwise know.

In the end, it will remain up to consumers to guide the marketing industry in determining how successful this type of advertising becomes. With positive feedback from viewers, it is likely that addressable television advertising will continue to grow as a viable form of marketing.

Learn More

Vacation Travel Planning Advice

Posted by on May 22, 2016 in Travel

vacation, journey, travel
Image by ~suchitra~

When someone travels, she or he should take precautions before any excursion that no matter what happens during the excursion he or she’s prepared. A voyager can ensure that any excursion will run easily without the hassles of being caught off guard by taking into consideration a series of guidelines. This post includes vacation suggestions and valuable traveling guidance to ensure successful family holidays that may create memories that last a very long time.

The traveling needed to get to different areas is more than enough time to begin making some great memories. There are cases when travel plans go down and everything appears to go wrong. Journey guidance can function nicely for any traveler when it comes to directing him or her from the preparation to the performance of the real excursion.

A trip can be wonderful if essential traveling guidance that concerns safety, protection, cost effectiveness, and uncomplicated enjoyment are contained. An example of some great guidance for the traveling pants would be to go the way of car rentals if a traveler whose automobile isn’t in great working condition. Availing of rental vehicles would call for the demand regarding an insurance policy that is extendable just in case.

When considering to take a private vehicle subsequently an excellent journey advice would be to have the car checked first, to reduce the odds of experiencing any automobile trouble during the excursion. For assessing the brakes, auto fluids, and other parts including wind shield wipers, auto suspension, etc. a mechanic should be approached Make sure the vehicle is a hundred percent safe and capable of being used for extensive road trips and passes inspection.

Keeping completely working tires meaning the inflation amounts are just right and there continue to be adequate tire treads per tire is significant traveling guidance. Like assessing the vehicle tires straightforward practice would be advantageous when it comes to reducing fuel consumption during the excursion and with regards to keeping everything on board safe. An auto’s owner’s manual has all the needed info as it pertains to automobile specifications.

Mapping websites meets the traveling guidance of having appropriate maps for that special excursion. Charting alternate paths can prevent you from driving into traffic and other road issues. An emergency kit that’s well stocked with the essentials like water and food is quite valuable for a voyager to take with her or him.

Another traveling guidance isn’t to go beyond rates of 60 kph to ensure the fuel used is only what’s wanted. Additionally, drive at a steady pace in order to prevent other automotive mishaps together with high speed crashes. The driving rate should be reduced if the roads occur to be freezing or wet from rain or snow or other conditions that present a risk to driving.

Journey advice for hotels and eateries is getting distinct promotional tools including coupons and discounts and using those in order to have the likelihood of not scrimping yet saving during a family holiday and other traveling actions. It’s not even worse to locate locations that provide kids free lodgings while eateries may offer discount coupons online because these fundamental promotional stuff can readily help travelers save a load of cash during any holiday. Cash saved here can go quite a distance in preparation for unforeseen expenses or for that next trip.

The last journey guidance will be to make the trip enjoyable ensuring that everyone has a good time from beginning to end. Distinct tasks like card games or games can go a ways during inbetween traveling destinations or during late nights in the resort. Traveling does not need to be expensive to be interesting, just remember to be take these guidance into heart and any excursion will be a success.

Learn More

Our National Debt Is Growing, And That’s Worrying

Posted by on May 12, 2016 in Politics


Image by Ted Van Pelt

While authorities were covered by an earlier post in this series in general, politics in America are worth a more in depth look. The fact difference in American authorities, as much as if not more than every other nation, is about cash. In the U.S., cash wins elections. Voters across most demographics regularly cast their vote in favor of the very identifiable name they see, particularly in regards to regional or local elections. This, obviously, means a nominee must get her or his name out there as much as possible to be able to achieve success. But this comes at a price, and someone has to foot the bill.

Nominees, to their voters, make an image in which they may be running on a program. There are just two fundamental messages they use. The foremost would be to set their own “beliefs”, as the voters are led to believe, in a positive light. As an example, the November 2010 General Election’s marquee statement from conservative nominees is “financial responsibility”. Understanding that lots of Americans are worried about a growing national debt, they use that fear as a tool of motivation. The other message nominees use brings down their rivals in what’s called an “attack ad”. Frequently, they will emphasize transgression or a particular error that their competition has perpetrated on a private level. Their system of voter motivation in this instance is discouragement and rage.

None of the above is actually news to the typical American voter. What’s, however, is the muddling of the “pure” program a nominee runs on when cash becomes involved. Public relations campaigns that nominees run and the advertising are incredibly pricey, and they’re often paid for by private interest groups called PACs, or Political Action Committees. This financing procedure leads to complications that need the average voter to delve much deeper than a nominee’s publicized program.

When one reads news stories about a so called “conservative” politician trying to add pork barrel earmarks into laws that work in favor of particular businesses, it’s not because they’re going back on their beliefs. Basically, this is a standard procedure of repayment in American politics. As an example, say a politician gets elected on an “environmental” or “eco-friendly” program. Afterward, she or he votes yes on a bill to provide tax cuts to energy firms that use fossil fuels. Generally, you can deduce that one or more of these firms helped to finance that politician’s campaign. Their behaviour as a congress member as well as the difference between their stated beliefs is not always malicious or ill-intentioned; it is simply the only means that a politician can get elected in modern American politics.

The lesson to take away from private effort financing isn’t to mistrust or despise all politicians. Generally, they’re truly curious in forwarding targets they believe in. Since they’re indebted to the private interests that financed their campaign however, their hands are tied. This is a payment system which will probably remain the same in the future, and ought to be strongly paid attention to by responsible voters.

The Usa will take more than 630 sportsmen to the Beijing Games and plans to win 40 gold medals (archery, baseball, beach volleyball, basketball, kayak, cycling, equestrian, swimming, sports, boxing, gymnastics, sailing, shooting, football , softball, rowing, tennis, triathlon, taekwondo, indoor volleyball, wrestling).

Qatar is to begin complete preparations for the Beijing Olympics in August and will prioritise sport, weightlifting, equestrian, shooting…

Montegrin national men’s water polo team qualified for the 2008 Summer Olympic Games. Under the direction of Petar Porobic, who’s among the best trainers on the planet, Montenegro won the European Olympic Qualification Tournament in Bratislava (Slovak Republic/former Czechoslovakia). Montenegro will compete for the very first time in the Olympics. In China, Petar Parobic will feel the weight of anticipation from his birthplace. “I ‘ve just one reservation -whether we possess the patience to wait. Time. Individuals anticipate and results are expected by sport men immediately. No one realizes it is difficult for fast results. You need to have a span to arrange and gets results”, he said.

Learn More

Simple Steps for European Travel Success

Posted by on May 11, 2016 in Travel

Image by Giuseppe Milo (

Over time, Europe has kept a reputation as a fun, panoramic, and enriching journey destination. It provides a lot more, and mountains, seashores, art, amazing food. There’s something for everyone here, but without Europe traveling guidance that is trusted, a lot of individuals find themselves unwilling to give to a holiday because of the cost, or understanding over the differences in customs.

Nevertheless, it may be simple and inexpensive to see Europe. Voyagers that are knowledgeable and cautious with their cash may appreciate their experiences on any budget. Groundwork may also prevent a lot of the issues related to culture shock. A visit in Europe can be enjoyable, simple, and inexpensive.

In the past few years, the dollar has been weak against the euro and british pound, the two of the most prolific monies around the pond. Innumerable travelers have been discouraged by this from going back to the old continent, as they consider other destinations will not be more expensive. On the other hand, the dollar is comparatively strong this year, and several analysts expect it to continue to grow more powerful, making now an ideal time to plan a European holiday.

It might seem clear that you’d stay in resorts during your holiday, but your choices while traveling are less limited as they’re in America. A lot of individuals favor hostels, for the reason that they are more affordable and offer more chances to socialize with other travelers. Leasing an apartment might be the approach to really go in the event you are thinking about staying in a single spot for more than a week. You can also remain in a monastery for a really exceptional encounter. For intercity travel, there are many well-known low-fare airlines, which offer tickets as low as a couple of dollars between nations. Buses and trains are alternatives that are affordable.

One especially daunting facet of any holiday is the food invoice. Tourism is relied on by many cities to the other side of the Atlantic, and they’ve many eateries which particularly target tourists. These eateries frequently offer fixed price menus, however they’ll charge extra for things like bread and water that are normally normal in America. To avoid these tourist traps, travelers are advised to search for more local-friendly eateries. Really bona fide eateries can provide a memorable and delightful encounter. While a suggestion isn’t generally standard abroad, cover charges of a couple euros per diner are common.

For travelers seeking more than an average tourist experience, a short term occupation abroad might be perfect. Spending a summer employed as an intern or a camp counselor could be an effective approach to bring in some cash while getting to be familiar with region more well than is possible while on a short holiday. In the event that you take into account that there are scams out there, do seek for this kind of opportunity, and ensure that your prospective company has trusted benchmarks and is valid.

One law which European travelers ought to be mindful of has to do with the period of time they’re able to remain. Many the western nations in the continent are a part of the Schengen agreement, allowing folks to go between its states more readily, but makes leave and entrance somewhat more complex. (The Schengen arrangement is just one of several arrangements and treaties which direct Europe and its particular citizens in issues of travel and immigration.) For instance, those holding American passports may just travel on a tourist visa within the Schengen states for 90 days out of 180. Infringement may cause even jail time and deportation. Distinct states apply this with varying levels of severity.

Across the Atlantic lies a capturing continent full of culture, amazing food, and friendly folks. Additionally, it may be inexpensive and simple to browse, with a bit of patience as well as the correct resources. An open mind will even go quite a distance towards helping a first-time traveler appreciate an astonishing encounter that is European.!

Learn More

Sedona Arizona Festival of Native American Culture

Posted by on May 10, 2016 in American Culture

native american
Image by Moyan_Brenn


The spectacular beauty of Sedona is showcased each year in the Festival of Native American Culture. Sun drenched mountains give way to extreme sundown while you breathe in all that Sedona offers, as well as a cultural banquet can be yours when you see with this high desert oasis. Oak Creek Canyon gives way to an untouched wilderness that inspires tranquility and serenity. Go along the route of the Native Americans of Arizona when you like the Festival of Native American Culture.

The 2009 occasion will likely be held from June 5th through the 13th. A complete week of Native American customs, including dancing and music, will enthrall visitors. There will be an Arts and Craft festival along with all the remaining festivities in the event that you’d like to take a piece of history home with you.

The festival will probably be shown by the Verde Valley Chapter of the Arizona Archaeological Society. There are lots of Native American cultural sites within the encircling Verde Valley as well as Sedona. Any gains from the festival will go toward the preservation and growth of the understanding of Native Americans. This may function to protect for future generations rites and the beliefs of the Southwest Indians.

You may need to contain greater than one in the Native American Film Festival. There are lots of sites that are about them or will be showing movies which were produced by Native Americans. They’re going to show a number of modern independent films as well as the first movies. The gamut will run from animated movie short stories and music video. The places that showcase these incredible pictures are wonderful and historical in their very own right.

The very first night will bring you to the City Square of Clarkdale. The Memorial Clubhouse Auditorium leads off with a Storytellers Project from the Yavapai-Apache Nation. A number of the times have not yet been set, but seven p.m. is the time for two of the evening’s performances. The Radisson Poco Diablo Resort is offering dinner together with their picture. No matter what you opt to love in the film festival is going to be time

Hauntingly amazing Native American music will probably be performed by a number of the very recognized artists. David Wolf’s Robe captivates and teaches us with his Native American flute music in the Well Red Coyote Bookstore on June 8th at 7:00 pm.!

While they interpret the Hoop Dance and Apache Rainbow Dance delight to the vibrant demonstration of the Yellow Bird Indian Dancers. Many other traditional dancing from Northern Plains Indians, Southwest and the Apache will soon be researched for your happiness.

Look forward to hearing unique Aaron White, a Native American that’s given us a great number of music for seventeen years. He combines the Native American flute and acoustic guitar. He was a nominee for a Grammy in 2003, with his collaborative with Burning Sky on a CD. Aaron is a performer that’s to give his crowd.

Start out using a visit to the Native American Invitational Art Show which is held at Tequa Plaza in the Village of Oak Creek in Sedona. It is a two day event on June 6th from 10:00 am to 5:00 pm and June7th from 10:00 am to 4:00 pm. The artwork which will be on display will encompass many Native American tribes from the surrounding southwestern states. !

When you spend a week in Sedona, your life will soon be reached by many emotions. Matching the exquisite charisma of the red rock plateaus with the Festival Native American Culture can’t be described; it has to be lived.

Learn More

Impact of the African American Culture

Posted by on May 9, 2016 in American Culture

Image by Jack Zalium

African American culture has had a great impact in America. Including various customs of African ethnic groups, it distinct from American culture and is both part of. From practicing their ethnic customs, principles, and beliefs due to captivity, Africans were limited in many ways, but many have lived. Some distinct parts of the African American culture were made more notable as a result of captivity and have helped to shape the dynamic and creative culture that we can see today.
Language is among the crucial areas which have the effected the African culture. The Pidgin language was the primary way of communicating between distinct races that are African. The primary essence of this language would be to create a common language deriving phrases and words from other languages. Some of examples of these formed languages contain Gullah and Creole. Crafts and Arts are another area where the african american culture has had an influence. They have distinct kind of paintings to describe distinct dispositions like masks for buggies, baskets and services for numerous tasks that are significant, regular painting to decorate the houses. The traditional African weavers like to weave vivid coloured fabric where white and red is their most favorite colours.
The musical instruments from Africa was not been brought to America for various reasons. But dancing types and their music were brought here and have renovated under the African American culture into new types. These new art forms have also affected the music and dance steps of the Americans. Step dancers, and pat, dollar have their origins to African source and so is the call and response type of singing, an essential part of the gospels and the jazz music. Food of the Americans has been given an African touch after their coming. The foods like rice, okra, peanuts, watermelons, some kinds of guinea fowl and gourds was credited to the Africans.

Learn More

Locating Great Ecuador Travel Guidance

Posted by on May 8, 2016 in Travel

Image by edgar asencios

Because it’d be a shame to see this fascinating state without advance preparation, Ecuador traveling guidance is easy to get online. There are a wide range of sights, along with distinct ecosystems with exceptional characteristics and memorable spots to go.

There are really great websites online, for example, official one posted by the nation’s tourism board, which tell you what months are greatest (read driest, for most goals) for where you intend to go. There are eight distinct climate zones in this country, which has upland grasslands, dense tropical woods, seacoasts, majestic mountains, and volcanoes in surprising areas. Understanding the prime months for vacationing will prevent arriving in the peak of the rainy season of each region.

For example, trekking, or hiking, is quite popular. There’ll more often than not be mud someplace along the line, particularly when the target is an early ruin or bird-watching on among the innumerable Andean lakes. Nevertheless, selecting the driest time of the year will make everything simpler when looking out over the views and give better visibility.

Those guests who desire high-end can locate a global resort with thermal baths fed by hot water (or cold water) springs, located conveniently near the capital city of Quito. Those who desire to trek into the center of the mountains or the jungle and see with distant hamlets or the spectacled bears may spend the might at one of the many ‘safeties’ set up to supply the simple essentials to a safe area.

Guides are significant in this area where much stays unchanged for centuries. In many safe areas, both historically and ecologically, you can’t go without one. Along with understanding the paths that are safe, and the correct way to go, these seasoned individuals understand the best way to locate elusive wildlife and the best bird-watching sites, the way to get from one little village to another, and the best way to get you there and back in day.

Whether you need safe rafting or whitewater thrills, an urban marketplace encounter or to see the indigenous culture in actual village roads, discover whales on the surface or view the ocean floor while snorkeling or scuba diving, or see the dawn out of a tour bus window, you can do it in Ecuador. Great guidance will let you know that your binoculars and cameras should be water resistant, your bug spray successful and in great supply, and your security gear brought from home or vouched for in a way that suits you.

Unfit birdwatchers can locate many of the 1500 species of fowl close to Quito, the capital city, or can take a bus to a water wonderland at one of the mountain lakes. Appropriate ones can investigate everywhere they want, trusting their guide to understand where the elusive wildlife abound. There are energetic ones, simple mountain biking paths and quiet horses and challenging trails, and snorkeling for those not up for scuba diving.

Not only is Ecuador traveling guidance significant for security and for getting you the most out of your holiday, additionally it is interesting to read about online. There are excellent graphics and interactive menus which will make you desire to see this state if you never anticipated to go to the Equator to locate the holiday of your wishes.

Learn More

Egypt Travel Advice Top 6 Websites

Posted by on May 7, 2016 in Travel

Image by WaterpoloSam

Egypt is the finest vacation destination for anyone seeking an experience to remember for the remainder of their life. When you decided to see the historical and mythological world of Egypt Egypt traveling guidance is is to come by and with many potential sites to see selecting where to go can be difficult, these top 6 destinations should be contained on any vacation strategy.

The Pyramid of Giza was constructed to commemorate the reign of the Pharaoh Khufu during the 4th Dynasty. Building took the pyramid itself was finished around the year 2560 BCE and almost 20 years. This monument shouldn’t be overlooked by anyone and is occasionally called the Pyramid of Khufu or Cheops the Pyramid of Giza is the finest maintained of the Seven Wonders of the Ancient World.

The Great Sphinx of Giza has been a draw card for travellers and experiences alike for centuries. Constructed during the reign of Khafra the Sphinx is 20ft wide and 241feet long. The sphinx is a mythological creature with the body of a lion and the head of a person. The sands of Egypt strive to hide the Sphinx, the first excavation effort continued at distinct times during history until eventually uncovered in 1936 CE and happened around 1400 BCE.

The Turkish bazaar of Khan al Kahlila is another attraction not to be missed. Nestled in the streets of Cairo the bazaar has been a shopping destination for tourists and locals alike ever since and dates back to 1382. With roads dedicated to the sale of everything from gold to pots you’ll locate the best memento to remember your trip. Take a rest at one of many conventional coffee houses or food sellers spread through the entire bazaar.

No visitor to Egypt will need to miss a trip to the Theban Necropolis. Understood globally this destination is home to the Valley of the Queens and the Valley of the Kings. The Valleys are the final resting spot for some of the biggest rulers Egypt understood with many undiscovered graves you are going to feel the enigma that encompasses the Necropolis, including Amenhotep III and Queen Hatshepsut.

A Nile cruise is another top encounter tourists to Egypt is not going to want to miss. Determined by how much time you there’s a cruise accessible to cater to your demands. For a conventional encounter travel the Nile on a felucca where you are able to love sleeping on a hammock under the night stars or for a much more lavish cruise search for a high-end boat that travels between Luxor and Aswan on which you can leisurely make your way along the historical waterway.

The last of the top 6 destinations not to dwell is the Karnak Temple open air museum situated near Luxor. This museum has four precincts accessible that you investigate with the precinct of Amon-Re being the most popular by far.

Make sure that you don’t miss any of these top 6 destinations and you’ll make your Egyptian vacation the excursion of your life.

Learn More

Colombia Traveling Suggestions And Advice

Posted by on May 6, 2016 in Travel

Image by szeke

Those expecting for some useful Colombia traveling guidance must realize that a visit here is a full frontal assault on all the senses. Visitors will intoxicate and entice into coming back for more with a fantastic assortment of tasks and abundance of attractions and staying longer. Colombia has two long shores (Pacific & Caribbean) with modern cities to comparison with solitary islands and shores, and a landscape that offers everything from glaciers to deserts and rainforests.

Getting into the state by airplane may be the simplest for Western tourists, and most will land in the capital Bogota or perhaps Cali, Cartagena or San Andres (determined by the itinerary). Those coming in from other states nearby have an option of entering by road via Ecuador or Venezuela, or by boat via Panama.

Safety-wise, visitors do not have all that much to stress these days. Urban zones are about the same as any other city in Central & South America. Visitors should take normal precautions like avoiding a tough area after dark and not heading off into remote areas.

The actual draw for visitors is the assortment of the destinations and the natural attractiveness. The options range from Bogota’s flesh pots to the Carnival in Barranquilla and the Salsa clubs in Cali, among others. Visitors can spend many days & weeks loving all this, as well as the tropical rainforests, majestic humpback whales in the Pacific, and the immaculate shores and coral reefs near Caribbean shore isles like Santa Catalina, San Andres and Providencia.

These coral reefs include many well-known scuba dive places that are seen every year by divers who come from all parts of the world. On the other side, the Pacific coast has some well-known dive areas. Let us take an indepth look at these destinations, and see how visitors can join and lots and scuba diving of sight seeing.

The top destinations for both tourists and divers on the Caribbean Coast are definitely San Andres and Providencia. On the Pacific Coast, the top two picks would be Malpelo Island and Isla Gorgona. This selection should be made by visitors determined by how great their diving abilities are much experience they are trying to find, and the manner of transportation they are comfortable with.

For instance, San Andres is 700 kilometers from the mainland but has an airport. Another advantage is that since all three of these areas straddle, scuba divers get to explore dive sites in Providencia and Santa Catalina also. Tourist attractions and logistics aside, the primary reason the dive sites here are so popular is only due to the assortment of marine life, evidenced by the fact that San Andres is famous for its ‘sea of 7 colours.’

Those seeking larger thrills and experience should head for the Pacific coast, to Malpelo Island and Isla Gorgona. To get here, a visitor would need to get to Guapi on an airplane from Cali. What anticipates divers here are chilly and crystal clear waters with whale sharks and hammerheads. Dive areas aside, Isla Gorgona in particular offers a lot for tourists including a history as an island penitentiary like Alcatraz, and whale watching and nature tours and shores.

In outline, the greatest Colombia traveling guidance anyone can provide would be to take things slowly and plan for a longer visit. This isn’t a state that tourists can drive thru in a day or hop from airport to airport over a weekend. Seen and each destination needs to be savored as a mini-holiday all by itself.

Learn More

The Tea Party Movement Has Had a Positive Impact on American Politics

Posted by on May 5, 2016 in Politics

tea party
Image by John Beagle


In the last few decades there’s been no political movement comparable to the Tea Parties. The Tea Party Movement is exceptional because it’s totally want and grassroots to alter American politics from the bottom up. The Democratic leaders and the mainstream media misunderstand and underestimate the movement. They’ve labeled it a movement of extreme right-wing fanatics that are upset at having a black President, or do not need to pay taxes, or “cling to firearms and faith”. They’re incorrect. Actually, the Tea Party Movement is a mainstream “awakening” that’s been long overdue and will not whither and die within a couple years as some call.

The Tea Party groups are a loose and decentralized coalition of libertarians, conservatives, disenchanted independents and moderate democrats. Tea Partiers aren’t a targeted group of ideologues but a varied set of standard groups that are dismay at the course of the state. It started with the Stimulation Package that was wasteful and was amplified by taxes developed into cap’n’trade and health care reform. Tea Partiers are upset at the corruption and total lack of transparency in the Democratic Congress and the Obama administration.

The largest problems for Tea Partiers are excessive government spending, the market and the growth of government power in the last two years. Some tea party groups have differing precedence but these concerns are shared by almost all tea party groups or may have additional problems of concern. Tea Partiers also share three core ideals: (1) small government/individual liberty; (2) financial duty; and (3) free markets. They are alarmed at the dramatic increase in national power and firmly support restricting the power of the federal government. Tea Partiers are the generational theft occurring, and outraged at the huge budget deficits, the increase of the national debt. Lastly, they’re powerful proponents of economic freedom and believe firmly that the Democratic Congress and President Obama are dismantling are free market economy in favor of a centralized, socialist economy.

Another significant component of the movement is their disposition toward partisan politics. Tea Partiers have expressed their frustration and displeasure with Democrats in addition to the Republicans. Generally speaking, Tea Partiers are anti-organization and need sweeping changes inside their representatives. They’re highly suspect of the sway of the national party leaders in local elections and career politicians. Consequently, they’ve rejected the organization or conventional nominees in quite a few primaries, choosing activist or more separate nominees.

The Tea Party Movement isn’t all-white, all-conservative, violent or racist. These accusations are thrown out without any evidence. Surveys have found that supporters of the Tea Party Movement are mostly mainstream when it comes to demographics. About 49% of Tea Party supporters are Republican while a surprising 43% are independents. They come from every socio-economic class, age group, and ethnic group. Just 79% of Tea Party supporters are white which is comparable to the percent of whites in the general public. Despite the despicable accusations of elitist and Democrats media characters, Tea Partiers are representative of the American people in nearly every manner.

Another baseless accusation is that Tea Partiers are violent gun-touting maniacs. The movement doesn’t advocate the violent overthrow of the authorities. At virtually every demonstration and protest, Tea Partiers have innumerable signs reading “recall in November”. Tea Partiers need change through elections not gunfire. Like any other movement, there are people that are violent and unhinged, but the focus on this incredibly little sect of the media shows their lack of ethics and liberal bias. In fact, the Tea Party Movement is one of the most peaceful large scale political demonstrations in recent memory.

The aim of the Tea Party Movement would be to shift the Republican Party from within. The Tea Parties have flexed their muscle in several primary elections. In Illinois, the son of former Speaker Dennis Hastert was conquered by a lesser-known Tea Party nominee named Randy Hultgren. In Kentucky Senate primaries and the Nevada the Republican establishment firmly supported Tray Grayson and Sue Lowden. Nevertheless, their close connections with the party leaders led to their ultimate defeat and feeling to lesser known nominees Rand Paul and Sharron Angle.

The Tea Party Movement has also led to the removal of incumbent Republicans including Sen. Arlen Specter, who was induced to change parties. Other conquered incumbents contain Rep. Bob Inglis of South Carolina and Sen. Bob Bennett of Utah. The primaries of the previous few months certainly show the Tea Party Movement has had several achievements getting their own nominees on the ballot in November and is quite powerful within the Republican Party. To put it differently, the party is successfully shifting.

Restore America’s Heritage and the Tea Party Movement have a lot in common when it comes to political orientation. The Tea Party firmly supports three of RAL’s five principles (small government, fiscal responsibility, free markets). The Tea Party has made an extremely strong attempt to become more active and better educated in the conventional political process. RAL wants to do the same, raising capital to support efforts, supplying supporters with advice, and assessing nominees using an unique and particular standards. Both need to support candidates with real world experience and also are critical of career politicians.

The Tea Party Movement is a favorable development in American politics and RAL firmly supports their actions. If the Tea Party Movement is successful in the Midterm elections, it’s going to show that it’s the individuals that hold the power and that career politicians can be held responsible. It’d also show that a powerful anti-establishment and anti-government movement can show itself serenely through legitimate political action, not bullying or violence and a huge grassroots effort. It will likewise strike a blow to cynics who believe that Washington changes. RAL expects the Tea Party Movement will triumph in its attempts to bring new direction to the White House in 2012 and to Congress in 2010.

Learn More