Fullscreen, Inc Comes to TV

Posted by on Aug 25, 2016 in Uncategorized

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Take a look at the new sensation Fullscreen, Inc. This new independent company consists of a world-wide group of content creators and brands which have blasted onto the YouTube scene. The owners are The Chernin Group and AT&T, and they offer services, tools, and consultations to help media companies expand their YouTube presence. Actually these owners created the company Otter Media, who actually owns Fullscreen – this is a digital-media joint venture for both companies.


TV networks over the years have put up samples of their episode on platforms such as YouTube in the hopes that viewers will love their shows and eventually subscribe. But now in a complete surprise reversal, DirecTV and AT&T are now providing various programming from Fullscreen’s subscription VOD service. Subscribers of DirecTV and AT&T can find these programs on their Audience Network channel for $17.99 per month. DirecTV already provides various programs for a multitude of audiences, including NFL Sunday Ticket for sports fans and early showing for films from A24. It’s no surprise that they’re stepping up their game with exclusive programs from Fullscreen.


Yes that’s right! Now you can find great YouTube programming on TV! AT&T currently has Snack on Fullscreen providing daily and weekly programming on the Audience Network. It has a one hour segment on Saturdays at noon eastern time. For further details, DirecTV’s Audience Network is on channels 239 and U-verse channel 1114. Also, the Saturday block promotes Fullscreen’s short-form content during the afternoons on Monday, Wednesday and Friday.


Initially, Fullscreen’s SVOD will comprise of older TV shows such as Happy Endings, Dawson’s Creek, Saved by the Bell, Suburgatory and Daria. Also films in the lineup include such things as Cruel Intentions, Can’t Hardly Wait and Talladega Nights: The Ballad of Ricky Bobby.


With over 700 million subscribers and 7 billion a month viewers, Fullscreen is a very successful venture indeed. The current CEO, George Strompolos, created Fullscreen in January 2011 with the strong belief that video’s future is on the web and also in connected devices. Basically the company’s mission is to help new channels and networks prosper and grow in a digital world far different from the world of TV.


The monthly cost for using Fullscreen’s VOD service on YouTube is only $4.99 a month. It has over 800 hours of content which includes movies, series, and original content. It will be in direct competition for revenue dollars against the likes of Hulu, Netflix, Vessel, YouTube Red, HBO Now and others. But what makes Fullscreen a little different in comparison to the others is that it is vertically integrated which means it encompasses a broad spectrum of talent development, production, distribution and community modalities that the others don’t have. Also Fullscreen targets the 13 to 30 year olds, which is the audience heavily into social media. This demographic thinks Netflix and Hulu are fine for their parents, but they want something just for them.


The talent at Fullscreen is impressive with 75,000 creators, generating more than 5 billion video views monthly. Basically Fullscreen is just one thing, the CEO, explains: it offers great original content to the very folks who grew up with the web. They want to be the next HBO Now of the web.


Strompolos feels really good about the future of Fullscreen, commenting that they haven’t spent as much as the other OTT players, but since they are going after a different audience they are assured great success in this space. He says his company is uniquely positioned in the marketplace, has its own unique personality, and offers a strong product targeting a very specific audience group – the millennials.

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Oregon Raises the Stakes on Renewable Energy Comments Off on Oregon Raises the Stakes on Renewable Energy

Oregon Raises the Stakes on Renewable Energy

Posted by on Mar 24, 2016 in Uncategorized

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The Oregon legislature recently made a decision to create a new ceiling in the state’s renewable energy law. A bipartisan choice was made to make it the law that the state would be up to using at least 50 percent renewable energy by the year 2040. That would be more than double the current level of renewable energy usage in effect today, according to AlbertaEnergyProviders.ca. This choice will keep the power moving on a more responsible basis and it makes the State of Oregon a much more responsible consumer as well.


It was the state’s goal to lower their carbon emissions to a level of 75 percent below the levels that existed in 1990. This current legislation puts Oregon in pace to meet or exceed these lofty greenhouse gas reducing goals, established in the renewable portfolio standards (RPS). Currently power companies, Portland General Electric and Pacific Power are currently producing 25 percent of their power from renewable resources, and will be increasing that to 75 percent by the year 2040. This type of commitment is going to provide some significant opportunities for expansion in the renewable energy market, including the wind and solar industries.


Clearly the historic legislation is looked at to be one of leadership in country. It took a wide range of cooperation from members of all political parties to make this legislation happen. Other states can look at their own local gridlock and seek to find a way to put partisan politics aside and reach a similar commitment to renewable energy and the environment. It is also important to allow for a level playing field for all wind and solar competition in the area. Many see wind power as the best method to reach the Oregon renewable energy goals. One thing is for sure the power of community groups, government officials and consumer advocates all working together can produce positive results.


One of the benefits of investing in increasing wind power is that will provide a significant savings to the customers in Oregon by the year 2030. According to the American Wind Energy Association (AWEA), wind power could be accounting for nearly 37 percent of Oregon’s electricity needs. This entire cost savings was documented by the government in a report created and released in 2015 called Wind Vision: A New Era for Wind Power in the United States.


So far the official list of states that have committed to an energy policy of 50 percent renewable energy is relatively limited having Oregon, Hawaii, Vermont and California on board. This is just a beginning because the call for cleaner and renewable energy is not going to go away. New York State is moving toward joining this group but it most likely won’t be long before all states inch toward the conclusion that renewable energy is an intelligent move. There are a lot of big name power users who are getting behind this movement, not only because of the environmental sense it makes but for the money it will save in the future as well. Simply put, renewable energy will reduce production costs as well as create a much smaller carbon footprint at the same time.


It will be interesting to watch the growth of our commitment to renewable energy sources as we move further from the reliance on oil and toward less expensive alternatives. Some states have citizens with local animosity toward some renewable energy seeing wind farms as a blight on the horizon and not worth the energy that they produce but the economic realities are what they are and eventually all groups are going to have to come to a middle ground to allow for the significant investment in renewable energy, be it solar, wind, or tidal.

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