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Take a look at the new sensation Fullscreen, Inc. This new independent company consists of a world-wide group of content creators and brands which have blasted onto the YouTube scene. The owners are The Chernin Group and AT&T, and they offer services, tools, and consultations to help media companies expand their YouTube presence. Actually these owners created the company Otter Media, who actually owns Fullscreen – this is a digital-media joint venture for both companies.
TV networks over the years have put up samples of their episode on platforms such as YouTube in the hopes that viewers will love their shows and eventually subscribe. But now in a complete surprise reversal, DirecTV and AT&T are now providing various programming from Fullscreen’s subscription VOD service. Subscribers of DirecTV and AT&T can find these programs on their Audience Network channel for $17.99 per month. DirecTV already provides various programs for a multitude of audiences, including NFL Sunday Ticket for sports fans and early showing for films from A24. It’s no surprise that they’re stepping up their game with exclusive programs from Fullscreen.
Yes that’s right! Now you can find great YouTube programming on TV! AT&T currently has Snack on Fullscreen providing daily and weekly programming on the Audience Network. It has a one hour segment on Saturdays at noon eastern time. For further details, DirecTV’s Audience Network is on channels 239 and U-verse channel 1114. Also, the Saturday block promotes Fullscreen’s short-form content during the afternoons on Monday, Wednesday and Friday.
Initially, Fullscreen’s SVOD will comprise of older TV shows such as Happy Endings, Dawson’s Creek, Saved by the Bell, Suburgatory and Daria. Also films in the lineup include such things as Cruel Intentions, Can’t Hardly Wait and Talladega Nights: The Ballad of Ricky Bobby.
With over 700 million subscribers and 7 billion a month viewers, Fullscreen is a very successful venture indeed. The current CEO, George Strompolos, created Fullscreen in January 2011 with the strong belief that video’s future is on the web and also in connected devices. Basically the company’s mission is to help new channels and networks prosper and grow in a digital world far different from the world of TV.
The monthly cost for using Fullscreen’s VOD service on YouTube is only $4.99 a month. It has over 800 hours of content which includes movies, series, and original content. It will be in direct competition for revenue dollars against the likes of Hulu, Netflix, Vessel, YouTube Red, HBO Now and others. But what makes Fullscreen a little different in comparison to the others is that it is vertically integrated which means it encompasses a broad spectrum of talent development, production, distribution and community modalities that the others don’t have. Also Fullscreen targets the 13 to 30 year olds, which is the audience heavily into social media. This demographic thinks Netflix and Hulu are fine for their parents, but they want something just for them.
The talent at Fullscreen is impressive with 75,000 creators, generating more than 5 billion video views monthly. Basically Fullscreen is just one thing, the CEO, explains: it offers great original content to the very folks who grew up with the web. They want to be the next HBO Now of the web.
Strompolos feels really good about the future of Fullscreen, commenting that they haven’t spent as much as the other OTT players, but since they are going after a different audience they are assured great success in this space. He says his company is uniquely positioned in the marketplace, has its own unique personality, and offers a strong product targeting a very specific audience group – the millennials.Learn More